The real problem
Most business social media is either neglected or painfully random.
A lot of small businesses treat social media like a chore they feel guilty about ignoring.
One week there is a post. Then nothing. Then a holiday graphic. Then someone boosts a post. Then nobody checks the results. Then the page goes quiet again until panic returns.
That kind of social presence does not build trust. It tells people the business is either too busy, too inconsistent, or not paying attention.
Your social media does not need to be flashy. It needs to look alive, intentional, and aligned with what your business actually wants people to do next.